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Delivering ETF excellence
About Us

marketβeta is an independent provider of outsourced ETF management options. Our team of ETF industry experts have occupied hands-on leadership positions at top-tier ETF houses and have had direct experience in building bespoke multi-billion ETF businesses globally. marketβeta's expertise enables our clients to focus on their core investment strengths whilst we resolve the challenges associated with the ETF marketplace.

marketβeta provides 

ETF specific expertise,

enabling you to deliver success by focusing on your core strengths as an investment business.”

Our Approach

The fund management business is changing. ETFs are no longer considered a niche product associated with exclusively passive investment vehicles. Opportunities exist for all asset managers as the growth of ETFs outpace traditional fund growth. In our experience of building ETF businesses, every asset manager is unique. marketβeta's value proposition is to service your distinct needs and produce the most efficient, cost-effective and high quality model appropriate for your business, considering both insourcing and outsourcing options. Our philosophy of client partnership is based on understanding your current processes and identifying the key building blocks you require to deliver a custom ETF operating model. This approach facilitates the development of bespoke ETF solutions that will drive long term growth and commercial success for each of our clients.

We do this by delivering:


experienced professionals with top-tier ETF asset management experience


detailed end-to-end practical know-how of the ETF workflow


providing a customised solution for your operational needs

meet the leadership team

marketβeta has been formed by senior European ETF professionals based in London and Dublin. 
Collectively, this team has, over the last 25 years, been at the centre of projects to build the ETF businesses of top-tier ETF houses. Given our experience as asset managers and ETF providers, we have a deep and direct understanding of the challenges involved for asset managers in entering the ETF space.



Responsible for developing the business strategy and delivering client solutions for ETF services.


Highlights: Graeme has a long track record of building and leading beta businesses inside top tier asset managers.  


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Operations Specialist

Operations expert responsible for consultancy programmes, project implementation, process analysis and client integrations. 


Highlights: Alan brings experience in operating model design and implementation as well as third party selection and outsourcing to build out an ETF platform. 


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Subject matter expert helping our clients navigate the complexities of legal and regulatory requirements associated with the European ETF market.


Highlights: Adrian provided the legal expertise (whilst at Source) to support delivery of the first active ETFs in Europe; the first China RQFII ETF in Europe; the first UCITS ETFs listed on SIX; and the first Irish exchange-traded precious metal products.




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Subject matter expert for full fund lifecycle support, including initial product design, process analysis, platform integration and project implementation.


Highlights: Joy has extensive ETF experience from working on the launch of iShares in the US (2000) to the launch of Vanguard ETFs in Europe (2012). She is a member of Women in ETFs, leading the University Outreach Committee for EMEA.


Strategic Advisors


Strategic Advisor

Simon has held a number of senior executive positions in the asset management industry. His most recent role was as Chief Operating Officer 



Strategic Advisor

Paul Murray is a Strategic Advisor to marketβeta and leads our efforts in Asia from his base in Australia. Paul is the Principal Consultant for Coase...


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